Press

Press kit.

What Daylight is, what it is not, and the assets to illustrate it. If you need something that is not here, ask.

One line

Daylight is a budgeting app that turns up to two years of your actual spending into one honest number: what you can spend today.

Boilerplate

Daylight is a personal budgeting application in development for iPhone. It connects to a household’s bank accounts through a read-only connection, reviews up to two years of transaction history, and proposes a budget built from what the household actually spends rather than from a blank form. It forecasts recurring obligations across the year — including annual and quarterly bills that conventional monthly budgets miss — and reduces the remainder to a single daily allowance that can be checked in seconds. Every figure the app produces can be opened to see the transactions behind it. Daylight is not a bank; it holds no accounts, issues no cards, and cannot move money.

At a glance

CategoryPersonal finance / budgeting
PlatformiPhone at launch
StatusIn development
Bank connectionRead-only, via Plaid
History reviewedUp to 24 months
Business modelPaid subscription; no data sold, no commission on spending
NotA bank, a card issuer, or a money transmitter

Brand assets

The logo is a half disc rising through a hairline horizon. Half the mark sits below the line, which is the point — the day has not fully arrived, and the number is honest about that.

Full pack — colour, monochrome, animated, app icons, and lockups — is available on request, along with usage rules for clear space and minimum size.

Using the marks

Do not recolour the gradientAmber to ember, vertically. Status colours mean specific things in the product; the logo is not a status.
Do not add effectsNo reflection, glow, outline, or drop shadow beneath the horizon.
Give it roomClear space on all sides equal to the radius of the disc.
Minimum size16px for the mark alone; below that use the monochrome file. 96px wide for the horizontal lockup.

Press contact

Write through the contact page and choose Press. We answer press within a day, and we will tell you plainly when something is not built yet rather than demoing a mockup as though it ships.

Tell me when it’s ready

Daylight is coming to iPhone first. One email when it opens. Nothing else.

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